“Making money and doing good in the world are not mutually exclusive.”

STEVE BURD, PRESIDENT AND CEO OF SAFEWAY, INC.

75% of healthcare costs go to treating diseases that are largely preventable. That’s a lot of unnecessary money, and worse, a lot of unnecessary disease. The effects of healthy living have been proven. We don’t have to wait for disease to set in to live healthier lives. If we can make good food as cheap as fake food, if we can live more active lives, and if we can reduce stress, we can help curb disease before it has a chance to strike. We need a better balance between prevention and treatment. But we need support—from our workplaces, from our communities, and from our healthcare system.

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